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Shasta County companies invited to unlock national & global business opportunities at the upcoming, first-of-its-kind Export Expo!
The Shasta Economic Development Corporation is thrilled to announce our first of its kind event, the “Export Expo”. This workshop-style event is...

The Shasta Economic Development Corporation Launches “First Friends”. A Pilot Program to Help Shasta County Businesses Recruit Top Talent.
Shasta County businesses have a new tool to help recruit skilled professionals and medical staff! Today we’re excited to announce our “First...

Shasta County companies invited to unlock national & global business opportunities at the upcoming, first-of-its-kind Export Expo!
The Shasta Economic Development Corporation is thrilled to announce our first of its kind event, the “Export Expo”. This workshop-style event is...

The Shasta Economic Development Corporation Launches “First Friends”. A Pilot Program to Help Shasta County Businesses Recruit Top Talent.
Shasta County businesses have a new tool to help recruit skilled professionals and medical staff! Today we’re excited to announce our “First...

United Airlines Launches New Daily Flight Connecting Redding to Denver
The City of Redding and United Airlines proudly announce a new daily nonstop flight connecting Redding Regional Airport (RDD) to Denver...

Redding Garden of Lights Wins #7 in Best Holiday Lights Display in USA TODAY’s 10Best Readers’ Choice Award
Turtle Bay Exploration Park’s treasured holiday light display gains national recognition Turtle Bay Exploration Park is thrilled to announce that...

The Arts Are Driving Redding, CA’s Economy Forward
Redding, CA, a vibrant community in Shasta County, is making waves with its thriving arts scene. Anchored by the Redding Cultural District, the area...

Want Work-Life Balance? Check Out Redding, CA
Redding, CA, nestled in Shasta County, offers an exceptional work-life balance, making it a standout destination for individuals seeking harmony...

5 Things To Do in Redding, CA, After Work
Redding, California, offers a vibrant mix of post-work activities for residents and visitors alike. As the largest city in Shasta County, Redding...

United Airlines Launches New Daily Flight Connecting Redding to Denver
The City of Redding and United Airlines proudly announce a new daily nonstop flight connecting Redding Regional Airport (RDD) to Denver...

Redding Garden of Lights Wins #7 in Best Holiday Lights Display in USA TODAY’s 10Best Readers’ Choice Award
Turtle Bay Exploration Park’s treasured holiday light display gains national recognition Turtle Bay Exploration Park is thrilled to announce that...

The Arts Are Driving Redding, CA’s Economy Forward
Redding, CA, a vibrant community in Shasta County, is making waves with its thriving arts scene. Anchored by the Redding Cultural District, the area...

Want Work-Life Balance? Check Out Redding, CA
Redding, CA, nestled in Shasta County, offers an exceptional work-life balance, making it a standout destination for individuals seeking harmony...

5 Things To Do in Redding, CA, After Work
Redding, California, offers a vibrant mix of post-work activities for residents and visitors alike. As the largest city in Shasta County, Redding...

Our Temporary Move to Redding, CA, Resulted in a Permanent Address Change
Amy Brown and Damon Magaña’s story is a testament to Redding, California’s ability to turn temporary residents into lifelong community members....

5 Reasons Remote Workers Thrive in Redding, CA
Redding, CA, in Shasta County offers an exceptional work-life balance, making it an ideal place for remote workers. With a blend of professional amenities, outdoor activities, and affordable living, Redding provides everything remote workers need to thrive. Here’s why the region stands out. 1....
5 Reasons Remote Workers Thrive in Redding, CA
Redding, CA, in Shasta County offers an exceptional work-life balance, making it an ideal place for remote workers. With a blend of professional amenities, outdoor activities, and affordable living, Redding provides everything remote workers need to thrive. Here’s why the region stands out. 1. Cool Spaces Redding offers a...

Innovative fire suppression startup gets funding from local investment group — Shasta Angels
HEN Nozzles, a leader in firefighting innovation, today announced it has secured $8 million in seed funding to accelerate its fluidics technology which extinguishes fires 300% faster while using 67% less water. With wildfires and structure fires intensifying globally and firefighting technology...
Innovative fire suppression startup gets funding from local investment group — Shasta Angels
HEN Nozzles, a leader in firefighting innovation, today announced it has secured $8 million in seed funding to accelerate its fluidics technology which extinguishes fires 300% faster while using 67% less water. With wildfires and structure fires intensifying globally and firefighting technology stagnating for decades,...

Building a Thriving Economy – RADIO INTERVIEW with Shasta EDC President Rebecca Baer
Rebecca shares her strategic vision for attracting business, boosting startups, and enhancing quality of life in Shasta County through her role at the Shasta Economic Development Corporation. Shasta EDC · Economic Development in Shasta County, California — KCNR Radio Interview Rebecca's interview...
Building a Thriving Economy – RADIO INTERVIEW with Shasta EDC President Rebecca Baer
Rebecca shares her strategic vision for attracting business, boosting startups, and enhancing quality of life in Shasta County through her role at the Shasta Economic Development Corporation. Shasta EDC · Economic Development in Shasta County, California — KCNR Radio Interview Rebecca's interview with Linda Bott and Dr....

Redding recognized among top 100 best places to live in the U.S.
Livability's annual list celebrates Redding for its quality of life, outdoor activities, and community spirit. Shasta EDC · Redding Recognized Among Top 100 Best Places to Live in the U.S. — NPR Radio Interview Hear Rebecca Baer, CEO of Shasta EDC talk about this article with NPR station Jefferson...
Redding recognized among top 100 best places to live in the U.S.
Livability's annual list celebrates Redding for its quality of life, outdoor activities, and community spirit. Shasta EDC · Redding Recognized Among Top 100 Best Places to Live in the U.S. — NPR Radio Interview Hear Rebecca Baer, CEO of Shasta EDC talk about this article with NPR station Jefferson Public Radio The Shasta...

Shasta EDC Welcomes New President/CEO
The Economic Development Corporation of Shasta County (Shasta EDC) proudly announces the appointment of Rebecca L. Baer as its new President and Chief Executive Officer. Baer will start with Shasta EDC April 1, 2024. Baer brings to Shasta EDC a remarkable blend of leadership, innovation, and...
Shasta EDC Welcomes New President/CEO
The Economic Development Corporation of Shasta County (Shasta EDC) proudly announces the appointment of Rebecca L. Baer as its new President and Chief Executive Officer. Baer will start with Shasta EDC April 1, 2024. Baer brings to Shasta EDC a remarkable blend of leadership, innovation, and community engagement...

Year in Review: Highlights & economic activities from the last 365
The Shasta EDC Year-End Review celebrates our achievements in 2023, highlighting significant strides in economic development and innovation! "I am incredibly grateful for the dedication, hard work, and vision of everyone who has contributed to our successes this year. Your commitment to making...
Year in Review: Highlights & economic activities from the last 365
The Shasta EDC Year-End Review celebrates our achievements in 2023, highlighting significant strides in economic development and innovation! "I am incredibly grateful for the dedication, hard work, and vision of everyone who has contributed to our successes this year. Your commitment to making Shasta County a better place...

Redding Gears Up for the Ultimate Business-Building Experience
The entrepreneurial spirit of Redding will be unleashed at this year’s 8th annual Startup Games. This unique business-building event is designed to supercharge the skills and dreams of our local, budding entrepreneurs by providing a platform to learn, connect, and compete. "The Startup Games is...
Redding Gears Up for the Ultimate Business-Building Experience
The entrepreneurial spirit of Redding will be unleashed at this year’s 8th annual Startup Games. This unique business-building event is designed to supercharge the skills and dreams of our local, budding entrepreneurs by providing a platform to learn, connect, and compete. "The Startup Games is one of the best tools we...

State of the City 2023 – Keeping a Balance
The city of Redding has always been a beacon of growth, innovation, and community spirit. As the city continues to evolve, its leaders and community members are working tirelessly to ensure the city remains a desirable place to live, work, and play. "I love it here. You believe in the city and you...
State of the City 2023 – Keeping a Balance
The city of Redding has always been a beacon of growth, innovation, and community spirit. As the city continues to evolve, its leaders and community members are working tirelessly to ensure the city remains a desirable place to live, work, and play. "I love it here. You believe in the city and you believe in the...

Field & Stream names Redding, CA a top 10 Trout Fishing town
Redding was just named one of America's Top 10 Trout Towns by Field & Stream Magazine. "Whether you're looking for trophy rainbows on the Sac or wild trout in our surrounding rivers and streams, Redding delivers for anglers year-round." — Danny Orloff, Tourism Marketing Director for Visit...
Field & Stream names Redding, CA a top 10 Trout Fishing town
Redding was just named one of America's Top 10 Trout Towns by Field & Stream Magazine. "Whether you're looking for trophy rainbows on the Sac or wild trout in our surrounding rivers and streams, Redding delivers for anglers year-round." — Danny Orloff, Tourism Marketing Director for Visit Redding In the article "Best...

The Sacramento River Trail Wins 2023 Hall of Fame
The Rails-to-Trails Conservancy (RTC) announced the induction of Redding's Sacramento River Rail Trail and Sacramento River Trail into its esteemed Hall of Fame. "Outstanding scenic value, experience and use...The trails hold a bright future, serving as the backbone of a developing regional trail...
The Sacramento River Trail Wins 2023 Hall of Fame
The Rails-to-Trails Conservancy (RTC) announced the induction of Redding's Sacramento River Rail Trail and Sacramento River Trail into its esteemed Hall of Fame. "Outstanding scenic value, experience and use...The trails hold a bright future, serving as the backbone of a developing regional trail system that encompasses...

Theory Coffee Roasters is the small franchise champion at the largest coffee roasting competition in north america
This year’s Golden Bean Competition was held in Columbus Ohio, where coffee roasters from across the country gathered to compete. 700+ of the best coffees in the world were submitted, and Redding-based roastery Theory Coffee took home two gold medals, one silver medal, three bronze medals, and...
Theory Coffee Roasters is the small franchise champion at the largest coffee roasting competition in north america
This year’s Golden Bean Competition was held in Columbus Ohio, where coffee roasters from across the country gathered to compete. 700+ of the best coffees in the world were submitted, and Redding-based roastery Theory Coffee took home two gold medals, one silver medal, three bronze medals, and earned the title of Champion...

The Adventure Challenge Ranks #719 on the INC 5000 List
The Adventure Challenge (TAC), a Redding-based e-commerce company, is named #719 on this year's prestigious INC 5000 list. This achievement marks the company's first appearance on the list, reflecting their meteoric rise in popularity. "It's a great win for Redding. It [The Adventure...
The Adventure Challenge Ranks #719 on the INC 5000 List
The Adventure Challenge (TAC), a Redding-based e-commerce company, is named #719 on this year's prestigious INC 5000 list. This achievement marks the company's first appearance on the list, reflecting their meteoric rise in popularity. "It's a great win for Redding. It [The Adventure Challenge] has been a bright...

Redding on the rise: City’s growth, innovation and cultural vibrancy spark national interest
Redding, a hidden gem in California, is gaining national attention for its exceptional qualities and vibrant community. The city's appeal lies in its thriving arts and culture scene, making it an ideal place to live, work, raise a family, and pursue education. "Its prime location, thriving arts...
Redding on the rise: City’s growth, innovation and cultural vibrancy spark national interest
Redding, a hidden gem in California, is gaining national attention for its exceptional qualities and vibrant community. The city's appeal lies in its thriving arts and culture scene, making it an ideal place to live, work, raise a family, and pursue education. "Its prime location, thriving arts and culture, and focus on...

10 Reasons to Live in Redding, CA
Redding, CA, is a hidden gem with numerous reasons to call it home: “The ease of access to things within a two-to-four-hour drive is literally the best that life has to offer. We’re a four-hour drive from the coast, a four-hour drive from the Bay Area, and not even a full hour away from being in...
10 Reasons to Live in Redding, CA
Redding, CA, is a hidden gem with numerous reasons to call it home: “The ease of access to things within a two-to-four-hour drive is literally the best that life has to offer. We’re a four-hour drive from the coast, a four-hour drive from the Bay Area, and not even a full hour away from being in the mountains.” — Julie...

The Cost of Living Diaries: Redding, CA
Redding, CA, offers an unmatched quality of life with its rich history and stunning outdoors. Jill Tydor, who moved from San Francisco, praises the affordability and accessibility of the area. Owning a home is more feasible in Redding compared to San Francisco, and there are many community events...
The Cost of Living Diaries: Redding, CA
Redding, CA, offers an unmatched quality of life with its rich history and stunning outdoors. Jill Tydor, who moved from San Francisco, praises the affordability and accessibility of the area. Owning a home is more feasible in Redding compared to San Francisco, and there are many community events and activities to enjoy....

Why Shasta County, CA, is a Great Place for Families
Known as the "Sunshine Capital of California," Shasta County is an ideal place for families. A picturesque landscape and thriving economy are combined with an affordable and safe community. The region boasts top-ranked schools like University Preparatory School and Shasta High School, where...
Why Shasta County, CA, is a Great Place for Families
Known as the "Sunshine Capital of California," Shasta County is an ideal place for families. A picturesque landscape and thriving economy are combined with an affordable and safe community. The region boasts top-ranked schools like University Preparatory School and Shasta High School, where students can collaborate with...

10 Reasons You Should Launch Your Business in Shasta County, CA
Shasta County, California, offers a great environment for launching and growing a business, attracting young professionals looking for a vibrant community with ample support and resources. Here are 10 reasons why starting a business in Shasta County could be a smart choice: "In Shasta County,...
10 Reasons You Should Launch Your Business in Shasta County, CA
Shasta County, California, offers a great environment for launching and growing a business, attracting young professionals looking for a vibrant community with ample support and resources. Here are 10 reasons why starting a business in Shasta County could be a smart choice: "In Shasta County, business owners can find the...

Young Professionals are Finding a Home in Shasta County, CA
Renowned for sunny weather and abundant outdoor activities, Shasta County, California, is a popular destination for young professionals seeking a vibrant community with ample career and personal growth opportunities. Two local families, the Mossharts and the Wallaces, talk about their success and...
Young Professionals are Finding a Home in Shasta County, CA
Renowned for sunny weather and abundant outdoor activities, Shasta County, California, is a popular destination for young professionals seeking a vibrant community with ample career and personal growth opportunities. Two local families, the Mossharts and the Wallaces, talk about their success and fulfillment in Redding....

The Best Things To See And Do In Redding, California
Redding, California, nestled along the Sacramento River and encircled by forested mountains, is a haven for outdoor enthusiasts. Dubbed the "Trail Capital of California," it boasts 100 miles of trails within a 10-mile radius of its center. Sundial Bridge A standout landmark is the Sundial Bridge,...
The Best Things To See And Do In Redding, California
Redding, California, nestled along the Sacramento River and encircled by forested mountains, is a haven for outdoor enthusiasts. Dubbed the "Trail Capital of California," it boasts 100 miles of trails within a 10-mile radius of its center. Sundial Bridge A standout landmark is the Sundial Bridge, a pedestrian bridge...

10 New Items for Your California Bucket List
California has so much to offer. One of the most unique experiences is visiting Lassen Volcanic National Park, located less than an hour's drive from Redding. "Lassen Volcanic National Park is the only place in the world to see all four different kinds of volcanoes" — Bucketlist Publications The...
10 New Items for Your California Bucket List
California has so much to offer. One of the most unique experiences is visiting Lassen Volcanic National Park, located less than an hour's drive from Redding. "Lassen Volcanic National Park is the only place in the world to see all four different kinds of volcanoes" — Bucketlist Publications The park offers the...

5 Great Outdoor Adventures Near Redding
Redding and Shasta County are the base camp for exploring volcanic marvels, tranquil lakes, mysterious caverns, and shimmering waterfalls. Below are five outdoor adventures worth exploring. "Turn your steering wheel in any direction and you'll find an outdoor playground at every compass point." —...
Culinary Finds in Redding, California
Redding, California, is becoming a popular destination for foodie travelers seeking a culinary experience. There are many places to grab a coffee and explore local dining, food trucks, and breweries. "Foodie travelers, head to Redding, California, to experience the city’s growing culinary scene." — Trazee Travel For...

The 12 Best National Parks That Need to Be on Your Bucket List
Summer is the perfect time to plan a vacation to one of the 63 remarkable national parks in the United States. While each park has its unique attractions, some are more popular than others. Lassen Volcanic National Park in California, located near Redding, is one of the most exceptional...
The 12 Best National Parks That Need to Be on Your Bucket List
Summer is the perfect time to plan a vacation to one of the 63 remarkable national parks in the United States. While each park has its unique attractions, some are more popular than others. Lassen Volcanic National Park in California, located near Redding, is one of the most exceptional destinations. "One of California's...

Best Cities for Year-Round Sunshine
Redding, California, is the ideal destination for those seeking abundant sunshine and a plethora of outdoor activities. "TIME Magazine titled Redding, the Unofficial Capital of Kayaking" — Time Magazine With over 300 sunny days per year, the city is surrounded on three sides by vast state and...
Best Cities for Year-Round Sunshine
Redding, California, is the ideal destination for those seeking abundant sunshine and a plethora of outdoor activities. "TIME Magazine titled Redding, the Unofficial Capital of Kayaking" — Time Magazine With over 300 sunny days per year, the city is surrounded on three sides by vast state and federal lands, offering...

8 Incredible Things To See And Do In Redding, California During Winter
Redding, California, offers a variety of activities during the winter months, blending mild weather in the city with snowy adventures nearby. The city enjoys daytime temperatures averaging 55 degrees Fahrenheit, making it a perfect winter getaway. Downhill Skiing Mt. Shasta Ski Park, about an hour...
8 Incredible Things To See And Do In Redding, California During Winter
Redding, California, offers a variety of activities during the winter months, blending mild weather in the city with snowy adventures nearby. The city enjoys daytime temperatures averaging 55 degrees Fahrenheit, making it a perfect winter getaway. Downhill Skiing Mt. Shasta Ski Park, about an hour north of Redding, offers...

This One Northern California Town Is Recognized As A Stellar Winter Destination
Redding, in Northern California, has been recognized as one of the country's best winter destinations. Despite not being the first place that comes to mind for winter getaways, Redding offers a plethora of winter attractions and activities. Budget Travel included Redding on its list of top winter...
This One Northern California Town Is Recognized As A Stellar Winter Destination
Redding, in Northern California, has been recognized as one of the country's best winter destinations. Despite not being the first place that comes to mind for winter getaways, Redding offers a plethora of winter attractions and activities. Budget Travel included Redding on its list of top winter destinations, alongside...

Tired of winter? Here are four places where you can soak up the sun all year.
If you're seeking sunshine and year-round outdoor activities, Redding, California is a perfect destination. "Redding will grant you glorious sunshine and plenty to do in it." — MarketWatch With over 300 sunny days annually, Redding offers a haven for outdoor enthusiasts. Surrounded by vast state...
Tired of winter? Here are four places where you can soak up the sun all year.
If you're seeking sunshine and year-round outdoor activities, Redding, California is a perfect destination. "Redding will grant you glorious sunshine and plenty to do in it." — MarketWatch With over 300 sunny days annually, Redding offers a haven for outdoor enthusiasts. Surrounded by vast state and federal lands, the...